Andreas Christiani
Marketing Consultant in Product Marketing & Corporate Design
I help brands deliver impactful and consistent product presentations through strategic design, branding, and mentorship.
About Me
With years of experience in graphic design, motion design, corporate branding and video production, I empower companies to create memorable brand experiences. My work includes mentoring design teams and building visual identities that stand out.
Corporate & Branding Design
Graphic & Motion Design
Video Production
3D Product Visualization
Team Mentorship & Training
Project Showcase
I support my clients not only as a designer but as a consultant and guide, helping them tackle creative challenges and build powerful brands through visual storytelling.

Working with a talented team of professionals, including photographers, videographers, production managers, directors, 3D artists, and graphic designers, every project benefits from their expertise. From small productions to large shoots with over 40 crew members, my international network ensures flexibility to meet any client’s needs
Sennheiser Business Communication
Various Video Productions

UC Portfolio Trailer

For the Sennheiser Unified Communications portfolio I was tasked to create a portfolio video. I developed the concept, created the storyboard, and directed the production. Together with an assembled team from my network, we handled the casting, on-set production, and post-production as a collaborative effort. The video highlights Sennheiser’s AV solutions designed for meeting rooms, lecture halls, and hybrid environments. This is a short snipped in form of a trailer.

TeamConnect Bars
Launch Trailer

As part of a larger production, we created a launch trailer for Sennheiser’s TeamConnect Bars. By incorporating select real-life footage from the shoot, we delivered a concise yet impactful video that perfectly complemented the client’s extensive video campaign.

TeamConnect Bars
Product Video

For Sennheiser’s TeamConnect Bars, our team crafted a dynamic product video that brings the product’s features and design to life. From developing the storyboard and creating detailed assets to handling animation and final rendering, we managed the entire production cycle. The result is an engaging visual narrative that effectively highlights the product’s strengths.

Sennheiser Business Communication
"Magic-Logic": Developing a New Visual Language

Challenge

Sennheiser Business Communication wanted to establish a visual language that reflects the company’s values and vision, standing apart from the colder, traditional corporate image. The challenge was to infuse warmth, emotion, and teamwork into the visual identity while aligning with Sennheiser’s brand values.

Solution
Over several years, I worked with the client to develop a unique photography and design direction, prioritizing human connection and collaboration. The new style is less distant and conveys a sense of unity and innovation, aligning perfectly with the needs of the Business Communication division.
Result
The new visual language significantly enhanced the brand identity of Sennheiser Business Communication, making a strong statement in the industry. Through this authentic and people-centered visual approach, the brand successfully set itself apart from competitors and strengthened customer loyalty.
Sennheiser Business Communication
Consistent Graphic Language for Product Brochures

Challenge

While Sennheiser had a broad style guide for the umbrella brand, it lacked the specific design guidelines needed for Sennheiser Business Communication’s unique requirements. This division required distinct, cohesive materials for product brochures, encompassing application images, product photos, 3D infographic styles, icons, and layouts for both print and digital formats.

Solution
To address this, I developed a consistent graphic language tailored specifically for Sennheiser Business Communication. This included designing unified styles for infographics, feature icons, and essential elements for product presentation. The result was a set of cohesive templates and assets that accurately reflected the division’s identity and supported its unique sales and communication needs.
Result
With these new guidelines, Sennheiser Business Communication could present its products clearly and consistently across all formats, enhancing brand recognition and supporting sales efforts with professional, on-brand visuals.

Example: TeamConnect Bar Brochure
Sennheiser Business Communication
Targeted Product Videos for Different Audiences

Challenge

Sennheiser needed an efficient way to introduce new products that would resonate with diverse target audiences, while avoiding the high costs of live-action video production. Each product required a unique presentation that would highlight its specific appeal without sacrificing overall brand recognizability.

Solution
I developed a distinct video approach that showcased each product in a 3D-rendered environment, focusing on its aesthetics and features. By crafting visuals that balance brand recognition with flexibility, I tailored each video to speak directly to its intended audience. This method allowed each product to shine individually while maintaining an overarching visual language.
Result
This approach received excellent feedback from both the client and customers. The targeted videos enhanced engagement with specific audience segments and set a new standard for cost-effective, impactful product presentations across Sennheiser’s lineup.
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Example: MobileConnect
Example: TeamConnect Ceiling Family
Example: EW-DX Product Video
Yamaha Music Europe
Implementation of New Corporate Identity and Communication Design (CICD)

Challenge

After the international launch of Yamaha's new CICD, the marketing team in Europe faced significant challenges. The new design guidelines and communication standards were complex, making it difficult for marketing managers and agencies to adapt. The absence of templates and practical application examples for print ads, POS materials, web banners, and landing pages created additional hurdles.

Solution
I quickly immersed myself in the new guidelines and developed a customized set of design templates, providing Yamaha’s teams with a clear framework and consistency in day-to-day marketing activities. My support and guidance facilitated the efficient integration of the new CICD across all marketing materials.
Result
With structured templates and clear guidelines, the teams were able to confidently apply the new designs, strengthening brand presence and recognition in the European market.

‍Example: 10 Years Extended Guarantee